BRANDING
Visual Identity
STEP ONE
We will send you briefings that you will answer at your pace, thinking and believing on every answer, and giving us the clear path that we’ll follow to create what is good for your brand
STEP TWO
We will create a Brand Concept and Strategy, this is the base of all things you will have on your brand, this is our book that will guide us to what your brand is.
STEP THREE
the Logo designs, the selection of typography, color palettes, design elements and everything that will be used by your company from now on. We will present to you two proposals, explaining every single detail of them, and telling you what everything means, why they were designed that way and what is the purpose of each detail.
STEP FOUR
Once you approve the designs, we will create for you a folder on Google Drive with everything you need, organized and specified, all the designs and all the formats will be yours.
Packaging
STEP ONE
First we have to establish what is the branding of your company, if you have your brand created by us or you have your own brand.
STEP TWO
Second, we will need to learn about your product, what it is about, where it is going to be shown, and what the composition is.
STEP THREE
Third, we create a market research to learn about your clients, this is called clients research, then we will do a market research to see all the similar products, how are those products shown to the public and then we will create a design strategy, the typography, colors, shapes, everything is connected and is designed intentionally.
STEP FOUR
Fourth, the design of the packaging, which is the design dieline, is the process where we will ensure that the package will work for your product.